How effective is the combination of your media products and ancillary text?

The combination of our media product and ancillary text is very strong. The cinergy of 3 media products together that are similar and link together is a lot stronger than each product standing alone.

in order to promote our film trailer, we produced a film poster which could be seen in the cinema's,billboard or maybe on a bus stop. And also a film magazine front cover which could be sold in shops among magazines like empire.

Promo -

For both the promo work we decided to keep a similar theme to the film trailer so that the audience can link them all together.

We chose to go with a simple film poster so we could reflect the genre of the film and also to keep the mystery of the film and having the audience not know what will happen and not even the characters faces.

We have used the same font for the copy in our film trailer as we have on the poster and magazine front cover. Also the picture we used for the poster and also fim magazine front cover is very closely linked to the trailer and therefore as soon as you have seen both, you know that they are about the same thing and part of the same campaign rather than completely separate items.

Above are two images, Image A is a shot taken from our magazine front cvover, Image B is a section of our film poster. As you can clearly see the font we have used with the iconic outer glow on all the text and also the 'nightmare' font which is on every piece of the media products to link together. the text is esy for the audience to identify that all three are part of the same advertising campaign and immediately associate this font and style of writing with our film.

We also used the same basic image for all the promo work but changed it very slightly so that they linked strongly together and also that the audience would remember the hopefully iconic image.The image we used was to reflect the film trailer as the picture was taken in the location of where we filmed the whole of the trailer. The picture shows the mysterious, and the un-known which again is reflected in our film trailer so this was a big link with the media proudct and ancillary.

Film trailer -

With the film tailer we again linked the title text at the end and also applied the same font and outer glow to the website names and the words 'coming soon'.